changes

So after I figure what I wanted to do with the ident, however I ran into a little trouble with my health, and I caught a nasty cold but I decided to try and work through it, it didn't work out as well as I had hoped but I still pushed on and did the best I could.

So I adjusted the lighting problem which wasn't a big hassle, I also tried to add a bit more detail on to my vectors by adding a door handle to the door but I felt it was perfect the way it was so I decided I would get rid of it. Coming up with what I could do with the half tone Idea was quite difficult So I decided to get some pictures that I thought were relevant to ARTS and as I had already used artists I thought I would use musicians, I used a mix of old school and new school I used a picture of Chris Martin from Coldplay and The Rolling Stones.

I turned both of these pics into a halftone comic look and it still didn't solve the problem of what should I do with the static arts logo. the main problem in my head was that I had to make the ARTS logo more animated, and it took me quite a while but I realized that the idea was to make the whole scene more animated.

So I decided to keep it simple and have the images show in a wave form, I created a style where it resembled a sonar effect but it still seemed a bit funny to my so I tried to to have swipes like you would see in a photocopier and it seemed to have worked quite well.

If I was to do the project again I would definitely stick to one Idea and stuck with it, the problem with this project was I had too many Ideas running through my head and I was passionate about all of them so it was sending me in all kind of directions.

class review

So I wanted to show the class what I had produced so far, so I could get a some feedback on what I need to improve.

I had various things that were pointed out to me in the discussion on what I needed to do to improve my, in the vector section it seemed that it looked like there was two light sources, which completely eluded me and I thought about it carefully and it did seem like there was two light sources. this was the only problem as far as the first segment goes.

As for the second segment, the biggest problem was that it felt to static and there was nothing going on except for the drop of the word and it being pushed up by the finger, It seemed like the finger was a middle finger and the arts logo dropping seemed to subliminally state the channel is falling in a certain way.

taking on this criticism I had to come up with another Idea. I thought about using the halftone effect more as I didn't think it was used enough.

vectors

I wanted to create a cartoony feel on my scene as I thought it would be better to create something that's eye catching and would appeal to a much younger audience.

The process was very simple I just masked over the footage I had, I did have some difficult moments because it was awkward trying to get the masking right. this was just the first segment of the 20 second advert.

I experimented by including an outline to the whole scene but it looked sketch and It wasn't really the look I was going for so I thought it would be best just to remove it.

once I had done the base masking it still looked a bit funny to me as there was no shading and very little  depth so I wanted to make it more interesting to look at. I did try using various vibrant colors to achieve a certain look, too make the best of this I looked into color theory and color pallets to get the most out of the scene I had created.

For the second segment I had the ARTS logo pop up between the allocated time, I thought it was a bit static and could use more movement, so I had it fall down to the bottom of the screen, and then it would have been pushed back up by a finger, even this I felt wasn't enough, and as I had a bit of a creative block I thought it would be a good Idea to get some ideas on it via the rest of the class.

My Sky Arts Sting

I have completely changed my idea from everything I had done before previously. and it's all in good reason, as I had visited the roy Liechtenstein gallery and I took a few ideas from it like the half tone and the whole idea of using that Picasso style.

So I decided to get some images together and play around with the half tone settings. this one I did of beethoven the composer, here I was just playing with the effect due to the size of the image you have to zoom into the image quite a bit before you see the, which would defeat the purpose of me using the effect so I kept playing around with the settings until I got the effect I wanted. So I decided to play with effect and I got the effect below where it is a lot more noticeable.

I wanted the pictures to have some sort of artistic relevance, that's why I decided to have Beethoven up there first, the reason I decided to change it to Picasso was because he was also became a big inspiration during this project and the effect seemed to work with the halftone effect a lot better.



I also looked into Religion for inspiration as in my first year we had gone to see a lot of painting from the renaissance era, so I had to think of a way that I could combine that with something that has a Picasso feel without it looking corny, It's not a perfect master piece however after playing around with and getting it to look and feel the way I wanted it, I Thought it would be a good idea to put that up in the Ident.

As you can see below the image is a fusion of two images and in certain areas it has this feel of it's one whole image, whilst at the same time there are areas where it looks like there are two images. The aspect I love about this image is that the left eye looks like it is looking at you whilst at the same time it is looking away into the sky, I wanted it to have some sort of meaning when I was creating it without it sounding cheesy. I definitely enjoyed experimenting with this image because I had to think of how I wanted it to look and make sure the images were right for each other, so in that aspect it was interesting to see, I also looked into other examples for this there were a few I came across that were interesting, I wanted to see if I could get some inspiration for it as well as that I wanted to see if it was socially accepted as Religion is a very sensitive subject.

Roy Lichtenstein Influences!

This was something new, we were told about this trip and due to me working around the clock, day and night. I was worried I may miss the trip so I did my own research on the artist and what it was all about. I found a documentary on Roy Lichtenstein on YouTube and It showed me a lot about how he created his pieces, I appreciated the vibrant colors of the pieces, however I was slightly skeptical about the changes he was making I wanted to know more about why he altered these drawings.

Once going to the gallery we had two two exhibitions to see the first one was Roy Lichtenstein's Pop Art it was a lot more interesting to see up close, I was able to get more Ideas on what I could possibly include in my SKY Arts Sting. The Things that stood out to me the most were the polka dots and how he used them to visually represent a mirror and rays of light. The other aspect that also intrigued me was how he used triangles and also the ability to add the pop art style to Picasso style of drawing.

The Next gallery, A Bigger Splash wasn't something I would think of when you first say the word art, it was very experimental on the idea of using splashes, a certain part of me isn't comfortable with the Idea that using a paint brush and splashing it onto a canvas as Art and being recognized for it, it just seemed like if you was the first one to practice this art then you would succeed, anyone after would just be a copy, which didn't really sit right with me, I enjoyed the last piece where space and it seemed like we was in a room, the artist did very well with the shadows and including depth in the work, especially when looking at the telephone on the wall.